behavioural diagnosis for people management

The ultimate tool for team management.

Every recommendation carries the grade of evidence behind it — and what science is still arguing about.

Every brain is biased. This one knows it.

Book a demo See how it works The theory behind it →

Hypotheses about situations, never labels about people. No individual scores, no surveillance.

The problem

People management runs on guesswork — until now.

A manager observes a behaviour, forms an explanation within seconds and acts on it. That explanation is almost never tested. When it is wrong, the intervention is wrong with it — and the cost shows up months later.

44%

of managers received any formal training in managing people.

The rest learned by watching.

Gallup ¹

70%

or more of transformations fail to deliver — and the reason is behaviour, not technology.

The new tool arrives; the old workflow carries on.

change management literature ²

1 in 3

feedback interventions worsen the performance of the person who received them.

Doing something is not better than doing nothing.

Kluger & DeNisi, 1996 ³

¹ Gallup, survey of managers. ² Meta-analyses and surveys of organisational transformation programmes. ³ Kluger, A. N., & DeNisi, A. (1996). The effects of feedback interventions on performance. Psychological Bulletin. — Sources verified before publication; figures rounded for readability.

How it works

It investigates before it concludes. Including against your first hypothesis.

01

Describe what you observe

Observable behaviour, not interpretation. “The spreadsheets still go out by email”, not “the team is resistant”. If interpretation comes in, the tool hands the question back.

02

Answer 6 to 10 questions

Each question separates competing hypotheses. The theory being tested never appears — asking “is this territoriality?” contaminates the answer.

03

Get hypotheses, not verdicts

Support shown in three notches — low, moderate, high. Never a percentage: there is no measurement behind one, and pretending otherwise is where the lying starts.

low · moderate · high
04

Follow up — and teach the tool

You record what you expected to observe, and a date. At closing, an intervention that did not work becomes evidence against the hypothesis that motivated it.

The “do not intervene” outcome

Sometimes the right recommendation is to do nothing. That one shows up here too.

Not all information withholding is a problem: it can be commercial confidentiality, need-to-know, or protection against exposure at the wrong stage. When that is the case, the diagnosis ends in legitimate withholding — a valid outcome, not a failure of the tool.

The arsenal

Twenty models — with the grade of evidence in plain sight.

We show even what science still disputes — because trust is built on honesty. A D grade does not mean “useless”: it means you know what ground you are standing on.

A replicated in meta-analysis B consistent evidence, partial replication C effect disputed, context matters a great deal D fragile or under review — use with caution
How to read the grades

The grade measures the state of the scientific literature on that model — not how useful it is to you. It answers “how firm is the ground I am standing on?”.

A

Several independent studies reached the same result, and a meta-analysis pooled them. The direction of the effect is reliable; its size still varies with context.

B

The base is solid, but without the replication density of an A. Use it and observe what happens in your team.

C

The effect exists, but its size and conditions are disputed among researchers. Treat it as a hypothesis to test, never as the sole basis for a decision.

D

Popular, but with a thin or contested empirical base. Useful for naming the phenomenon in a conversation — not for justifying a decision.

The grade is not the recommendation. A model graded A may have nothing to do with your case, and a C may be shouting in the signals the tool found. The grade speaks about the science; support speaks about your session. The two rulers appear together and are never summed.

AImplementation intentions

When–where–how written down before acting closes the gap between intention and behaviour.

AGoal-setting theory

A specific, difficult goal beats “do your best” — provided there is feedback on progress.

APsychological safety

Without the belief that exposing error is safe, information does not circulate, however many channels exist.

ACOM-B model

Every behaviour requires capability, opportunity and motivation. It is the skeleton of the diagnosis.

AFeedback intervention theory

Feedback aimed at the self, rather than the task, tends to worsen performance.

ALoss aversion

Losing weighs more than gaining the equivalent — what change takes away is felt first.

AAnchoring

The first number said organises every number after it, project deadlines included.

BSelf-determination theory

Autonomy, competence and relatedness sustain motivation that does not depend on chasing.

BDescriptive social norms

What the group actually does weighs more than what policy says should be done.

BPsychological ownership

The artefact becomes “mine”: changing its authorship is felt as losing territory.

BStatus quo bias

The current state is preferred purely for being current, even with no verifiable advantage.

BEquity theory

Effort is calibrated by comparison: perceived unfairness adjusts effort downwards.

BHabit loop

Cue, routine, reward. The old workflow survives because the cue is still there.

BJob demands–resources

Overload is not unwillingness: it is competition for a finite resource of attention.

CChoice architecture / nudge

Defaults matter — but effect size varies a great deal with context and audience.

CDiffusion of innovations

Adoption spreads through social layers; the classic typology is more descriptive than predictive.

CSunk cost

Investment already made traps the decision — the effect is real, its magnitude is debated.

CFresh start effect

Temporal landmarks open windows for change; partial replication and context-sensitive.

DOstrich effect

Avoiding threatening information: plausible in the field, empirical base still thin.

DDunning-Kruger effect

Under heavy methodological review — we use it only as a warning, never as a conclusion.

Grades are reviewed with every update to the base and the history stays public: if an effect loses support in the literature, it is downgraded in plain sight.

See the 20 models and how we grade the evidence →

“The first principle is that you must not fool yourself — and you are the easiest person to fool.”

Richard Feynman · Caltech, 1974

This is why the tool investigates before concluding — including against your first hypothesis, which is precisely the most comfortable one.

“What you see is all there is.”

Daniel Kahneman · Thinking, Fast and Slow, 2011

What you observed is little, and the mind fills in the rest on its own. The questions exist to bring into view what was left outside it.

“Nothing is as practical as a good theory.”

Kurt Lewin · 1943

Theory here is not decoration: it is what lets you predict what happens if you change the incentive instead of changing the person.

For the organisation

Patterns before they become crises.

The Culture team sees what repeats across teams: which mechanism dominates the quarter, which interventions worked, how often the diagnosis concluded it was not behaviour. None of it goes through reading anyone's session.

Minimum aggregation of n ≥ 5

Any slice with fewer than five sessions is suppressed — below that, the aggregate would be re-identifiable.

Situations, not people

A label that looks like a person's name is refused at entry. No individual profile exists anywhere.

No drill-down to the manager

The aggregate panel has no path back to the individual session. By design, not by an unchecked permission.

Audited support access

Every support read produces a record visible to the session's owner. The log cannot be erased.

Distribution of mechanisms

Jun–Aug · 46 sessions · 12 teams

absolute session counts — not percentages

C914
C109
B78
A57
C155
9 of 46 sessions concluded do not intervene — legitimate withholding or a matter of policy. The obstacle was not behavioural.
The base that learns

Every closed cycle makes the next recommendation less naive.

When you close a follow-up, the tool records the outcome — including the negative one. Over time, the recommendation starts arriving with its baggage: “in similar cases, this intervention worked in 4 out of 7”.

What did not work counts too

An intervention applied with no effect is evidence against the mechanism that motivated it — and lowers its support in the next session about the same team.

Human curation

The base does not rewrite itself from usage. Any change to the taxonomy goes through review by whoever answers for the method.

Public changelog

Every change to a grade, mechanism or intervention is recorded with date and reason. If something was downgraded, you can see when and why.

AI is sensor and writer

It reads the description, runs the questions and writes the report. The diagnosis is method — the decision to intervene remains yours.